![]() It's a place employees can contribute their "wow" moments. So LinkedIn created a hashtag that served as a place where our unique culture could have a virtual home. It takes little to no maintenance and allows you to track engagement while seeing in real time what employees find most exciting, memorable and share-worthy about your company. It's a simple, authentic, ownable, scalable and global solution to capture content and images. Hashtags are not only part of today's online communication tools, but it’s a curation tool for content. My entire strategy to begin capturing LinkedIn’s culture is one thing: a hashtag. But here's the beautiful part - it was none of those things. "social strategy" sounds like a pretty intense undertaking that includes tools, resources and a whole lot of heavy lifting. ![]() So, I embarked on my very first project at LinkedIn: creating a social strategy for our company's culture and the unique LinkedIn employee experience. ![]() Ow can I help the whole world know how amazing this company and its culture is?" It took me a total of 15 minutes on my first day to realize that this was the start of an experience I would want to document, share and celebrate on a regular basis. I was going to be part of something special - and that special something was LinkedIn's culture. The energy, the enthusiasm, the spirit, the smarts - I could see it all instantly right there in front of me with no filter (see what I did there?) while employees shared the magic moments of their work life with their world unsolicited. In minutes I was convinced: there was nowhere else on the planet I was going to work. I sat back and let Instagram do all the talking by scrolling through the photos tagged to LinkedIn's office geotags and scrolled through any hashtag I could find that would allow me to peek into what life at LinkedIn was really like. Yep, I social media stalked my future employer to see what they were all about. So, as the socially-savvy-slightly-sneaky Millennial I am.I did some stalking. I heard from employees, strangers, and that LinkedIn was an amazing company with an incredible culture - but I'd heard all that before. When I was interviewing with LinkedIn a year and a half ago, I was suspicious.
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